The Coop is an elevated fast food restaurant concept. When we started with the logo, we knew that The Coop team was very interested in incorporating a mascot character — a sort of spokesman for the brand. Enter Cooper the Chicken, a cheeky little cutie with a penchant for cooking and painting.  At The Coop, they use only free range chicken with no hormones, fillers or antibiotics. That’s pretty darn natural. We knew we wanted to create a brand voice and visual language just as natural. 

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Agency: Group 7even