Creative Direction, Art Direction, Copywriting
The Coop is an elevated fast food restaurant concept. When we started with the logo, we knew that The Coop team was very interested in incorporating a mascot character — a sort of spokesman for the brand. Enter Cooper the Chicken, a cheeky little cutie with a penchant for cooking and painting. At The Coop, they use only free range chicken with no hormones, fillers or antibiotics. That’s pretty darn natural. We knew we wanted to create a brand voice and visual language just as natural.
Agency: Group 7even