Creative Direction, Art Direction, Copywriting
American Licorice was founded as a family business in 1914 in Chicago, Illinois. These days, they are most known for products like Red Vines, Sour Punch, and (who could forget?) Super Ropes.
Look, man. I'm a kid at heart and I love candy. Red Vines were already my favorite when this project came along, so this was kind of like working on your favorite band's new album cover, or something. We designed the very first websites for Red Vines and Sour Punch long after it seemed like they very certainly would have already existed.
Agency: Group 7even