Established as a family enterprise in 1914 in Chicago, Illinois, American Licorice has evolved into a household name, famed for classics such as Red Vines, Sour Punch, and the ever-memorable Super Ropes. Group 7even was tapped to pioneer the creation of American Licorice's inaugural websites for its most beloved brands, Red Vines and Sour Punch. Our strategy was straightforward yet impactful—we constructed digital spaces that seamlessly translated the essence of the brands' iconic packaging. 

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As an unabashed Red Vines enthusiast, this opportunity was truly humbling.

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Agency: Group 7even

Creative Direction, Art Direction, Copywriting