Collaborating closely with Haire management, Group 7even played a pivotal role in reshaping the longstanding Haire brand to align with their current identity and future aspirations. While Haire was initially recognized for selling used corrugated box machinery, their focus had evolved towards a focus on new machinery sales. Through the development of a comprehensive marketing strategy and messaging plan, accompanied by the adoption of a fresh visual language, we facilitated a successful repositioning of Haire in the market. This resulted in a significant shift in perception regarding Haire's primary competency, a substantial increase in their market share, and, maybe even a few competitors attempting to take them on head-to-head in an advertising duel (we never shot back). 

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Agency: Group 7even