Creative Direction, Art Direction, Copywriting
An often overlooked problem in American life is senior substance abuse. Porter-Starke Services is a community-focused, mental health services provider located in Northwest Indiana. I was fortunate enough to assist in the creation of a substance abuse prevention campaign targeting seniors and their loved ones. The campaign primarily focused around de-stigmatizing the very notion of senior substance abuse. Each ad offers proven activities seniors can engage in to keep their minds sharp, their mental health thriving, and avoid substance abuse.
Agency: Group 7even