The South Shore Line has been a household name in the Chicago area for over a hundred years. They maintain the unique honor of being one of the few remaining interurban trains in the United States. Trains operate daily between Millennium Station in downtown Chicago and the South Bend International Airport in South Bend, Indiana. Group 7even employed strategies across a variety of media to increase ridership and brand goodwill.

Today, the South Shore Line is growing its footprint with new stations and expanded tracking.