For more than a hundred years, the South Shore Line has been a cornerstone of transportation in the Chicago region. It holds a distinguished position as one of the last remaining interurban railways in the country. Operating daily, it serves as a vital transportation link, bridging Millennium Station in downtown Chicago and the South Bend International Airport in Indiana.

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Upon securing the designation of South Shore Line's agency of record, Group 7even initiated a comprehensive overhaul of the brand's style guide, encompassing revisions to typographic elements, photography direction, brand tone, and positioning.